1. General Statement

We take your privacy very seriously and we are committed to protecting it. We believe that you should easily know what personal data we collect and use, as well as to understand your rights in respect of your personal data.

2. Who we are?

“BL!P”, "we" "us" and “our” refer to BLIP BG LTD as the controllers of your personal data, except otherwise stated in this Privacy Policy.
BLIP BG LTD, having its registered office at Sofia, Milosardna 8, 1463.
BULSTAT - 204534701, email,, mob. +359 885555016.

3. What personal data do we collect and how is it collected?

Personal data is information relating to an identified or identifiable natural person. For example, it may include an individual’s name, address and gender.
We may collect personal data either directly from you (for example when you purchase a product in a store) or indirectly (for example from your electronic devices that interact with our websites, electronic forms or mobile applications (“Digital Platforms”)).  

You may provide us with information:
- When you subscribe to our newsletter;
- When you use our Digital Platforms;
- When you purchase products or services on our Digital Platforms or in our stores;
- When you visit our showrooms;
- When you participate in one of our events;
- When you contact our customer-services.

Depending on what you provide us with, such information may include:
- Your identity (including your first name, last name, gender, image);
- Your contact details (including your postal address(es), email address(es), phone number(s));
- Your personal status (including your title);
- Your purchases and repairs (including purchase history, order details);
- Your preferences (including your size);
- Certain payment information (including billing information, payment type or method, charge or credit card number);

4. Why do we collect your personal data and how do we use it?

We collect and use your personal data based on one or many of the following legal basis:
- we have obtained your prior consent (for example, when you subscribe to our newsletter). Please note that for this specific legal basis, you have the right to withdraw your consent at any time.
- the processing is necessary in connection with any contract between BL!P and you (for example, when you make a purchase);
- we have a legitimate interest in carrying out the processing and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms (for example, to prevent payment fraud);
- we have to process your personal data to comply with applicable laws and regulations.
Depending on the context, we may use your personal data in order to:
- provide you with the products or services you requested;
- conduct checks to identify you and verify your identity;
- send you Promotional Communications - with your prior consent.
- provide you after-sale services and manage refunds;
- respond to your queries, suggestions and requests, including your data subjects’ rights exercises;
- to detect, prevent and fight against any fraudulent or illegal activity, including to protect your transactions from payment fraud, to act against counterfeiting and against the resale of our products in violation of our terms and conditions of sale and/or outside our distribution network.
- monitor and improve our Digital Platforms;
- improve our products and services;

5. Promotional Communications (newsletter, invitations, etc.)

We rely on your consent to process the personal data you provide to us for the purpose of Promotional Communication. Therefore, if you no longer wish to receive such information, you can withdraw your consent at any time .

6. How long do we keep your personal data?

Your personal data are processed for the period necessary for the purposes for which they have been collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

7. How do we disclose and transfer your personal data?

We may disclose your personal data only to the parties indicated below and for the following reasons:
- We disclose your personal data to BL!P employees that need to have access to your personal data and are authorized to process them in order to achieve the aforementioned purposes and who are committed to confidentiality.
- We may also disclose personal data to third-party providers acting on behalf of BL!P and approved by BL!P.
All such processing is based on our prior instructions set out in a binding contract that is compliant with the requirements of applicable law. Such disclosures are made for different purposes including:
o IT development and support;
o Hosting and carrying out marketing and business studies and marketing campaigns;
o Verifying your information, authenticating payments and processing orders and payments, to third parties that provide credit reporting, payment or order fulfilment services;
o Delivery services

8. How do we protect your personal data?

All your personal data is strictly confidential and will only be accessible, on a need-to-know basis, to duly authorized personnel of BL!P.
BL!P has implemented security measures to protect your personal data against unauthorized access and use. We follow appropriate security procedures in the storage and disclosure of your personal data so as to prevent unauthorized access by third parties and to prevent your data being accidentally lost.

9. What rights do you have on your personal data?

In accordance with the applicable data protection laws, you can, at any time, request access, rectification, erasure and portability of your personal data or restrict and object to the processing of your personal data. A summary of these rights is provided below:
Your right of access: the right to be provided with a copy of your personal data.
Your right to rectification: the right to require us to correct any mistakes in your data or to complete your information.
Your right to be forgotten: the right to require us to delete your personal data — in certain situations.
Your right to data portability: the right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party — in certain situations.
If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic promotional message we send to you.

10. How to contact us?

In issues relating to your account, to withdraw your consent, to ask general questions or to lodge a complaint, please contact our Customer Service:
- By email:
- By phone: +359 885555016

In issues specifically related to marketing emails, we remind you that you can, at any time, directly unsubscribe through the “unsubscribe” link in any electronic marketing messages we sent to you.